Why Nihilism Is Your #1 Enemy

Posted by Firas Abdallah on 2/15/2019 to News
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You might be wondering why a company that specializes in optimizing mental performance chose to take sides in a controversial philosophical debate. The motivation to do so is twofold. Firstly, our ultimate mission is to help people achieve their very best and live their best life. And so we take on any topic we think is relevant to this mission. Secondly, nihilism can actually have a much bigger impact on your brain that might at first be apparent, as you shall soon learn.

Top 10 Foods for Optimal Memory & Brain Function

Posted by Firas Abdallah on 4/1/2019 to News
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1) Eggs: 
Eggs are one of the richest food sources of choline, an important micronutrient used to create acetylcholine, a neurotransmitter involved in mood and memory regulation. Several studies have found high choline intake to be associated with better memory and mental function.

Eggs are also much safer than obtaining choline from dietary supplements such as Alpha GPC and CDP Choline, which quite a few people can be very sensitive to. I have come across hundreds of people complaining about fatigue and depression after consuming Alpha GPC and CDP choline, even in relatively small quantities, but I have never come across such effects taking place after consuming a lot of eggs!

How To Amplify Your Coffee’s Effects & Make Them Last Longer

Posted by Firas Abdallah on 9/25/2018 to News
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One of my friends, a very busy medical doctor, tells me he cannot survive without his coffee. He says he has been timing how long his coffee’s effects last and has found them to last almost exactly 5 hours. This number is not a constant of course, and the exact timespan depends on the individual’s unique biology and genetics. Many people share my friend’s love and need for coffee in their lives. What if I told you that there is a way to dramatically increase the timespan and magnitude of your coffee’s effects without any additional caffeine?! I am sure my friend would be happy if I told him I can make his coffee last for 7-8 hours! Wouldn't you be? Here is what you need to do it:

The #1 Nootropic You Are Not Taking

Posted by Firas Abdallah on 9/1/2018 to News
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A nootropic is a substance that enhances cognition and memory and facilitates learning. So what is this #1 Nootropic I am referring to in the title? What is this thing that could be so useful and beneficial for your brain and for your quality of life?! It’s probably not what you were thinking about before you clicked on the link, and some people will be disappointed with the answer, but I implore you to read the full article if what I will suggest is something you have previously dismissed or refused to try.